Privacy Policy
Effective Date: May 11, 2026Last Updated: May 11, 2026
B’s FAB, LLC (“we,” “our,” or “us”) is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data. By using our website at bsfabutv.com (the “Site”), you agree to the practices described in this policy. This Site is intended for use by residents of the United States. If you are accessing this Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and operations are located. Plain language summary: We collect information you give us when you buy something or contact us, and we collect some information automatically when you browse our site. We use it to process orders, communicate with you, and run advertising. We do not sell your data. You have rights over your data, and we explain those below.
1. Information We Collect
Information You Provide Directly
When you place an order, create an account, or contact us, we may collect the following:- Full name
- Email address
- Billing and shipping address
- Phone number
- Payment information (processed securely through Stripe; we do not store full card numbers on our servers)
- Order history and product preferences
- Messages or inquiries submitted through our contact forms
- Discount program eligibility information (for military and first responder programs)
Information Collected Automatically
When you visit our Site, certain data is collected automatically through cookies and tracking technologies, including:- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and referring URLs
- Clickstream data and interaction behavior
Information From Third Parties
We may receive information about you from third-party services such as Google and Meta (Facebook) when you interact with our ads or social content.2. How We Use Your Information
- Process and fulfill your orders, including shipping and payment confirmation
- Communicate with you about your orders, account, and inquiries
- Send transactional emails such as order confirmations and shipping updates
- Improve our website, product catalog, and customer experience
- Analyze Site traffic and usage patterns
- Run and measure the performance of advertising campaigns
- Administer discount programs for military personnel and first responders
- Comply with applicable laws and regulations
- Prevent fraud and protect the security of our Site and customers
3. Cookies, Tracking Technologies, and Global Privacy Control
Our Site uses cookies and similar tracking technologies to improve functionality and support our advertising efforts. These include:- Google Analytics 4 (GA4): Used to analyze site traffic and user behavior in aggregate.
- Google Tag Manager: Used to manage and deploy tracking tags, including conversion tracking for Google Ads.
- Google Ads Conversion Tracking: Used to measure actions taken after clicking our ads.
- Meta Pixel (Facebook and Instagram): Used to track site activity for ad targeting and measurement on Meta platforms.
- Microsoft Advertising (Bing UET): Used to track conversions and audiences for Microsoft Advertising campaigns.
- Amplitude: Used for product analytics and understanding user interactions on our Site.
4. How We Share Your Information
We do not sell your personal information. We may share your information with trusted third parties only as necessary to operate our business, including:- Stripe: Payment processing. Your payment data is transmitted securely to Stripe and governed by their privacy practices.
- Shippo: Shipping label generation and order fulfillment logistics.
- Brevo (formerly Sendinblue): Transactional email delivery, including order confirmations and shipping notifications.
- QuickBooks Online (via MyWorks Sync): Accounting and order record synchronization.
- Google LLC: Analytics, advertising, and search services as described above.
- Meta Platforms, Inc.: Advertising measurement and audience targeting as described above.
- Microsoft Corporation: Advertising measurement through Bing UET as described above.
- Amplitude, Inc.: Product analytics as described above.
5. Financial Incentive Programs
We offer voluntary discount programs to active and veteran military personnel and to qualified first responders. Participation in these programs involves the collection of eligibility verification information. The discount represents a good-faith acknowledgment of service and is offered at our sole discretion. Participation is entirely voluntary. You may withdraw from a discount program at any time by contacting us, and withdrawal will not affect your ability to purchase from our Site at standard pricing. We do not discriminate in pricing or service on the basis of any protected class status.6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to process your orders, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are retained for a minimum of seven (7) years for accounting and tax compliance purposes. Analytics and advertising data retention is subject to the respective policies of the third-party platforms listed above.7. Your Privacy Rights
California Residents (CCPA and CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):- Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you, the sources of that data, the purposes for which it is used, and any third parties with whom it has been shared.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions permitted by law.
- Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale or Sharing: We do not sell personal information. We do share certain data with advertising partners for cross-context behavioral advertising. You may opt out of this sharing by using the cookie consent tool on our Site, by enabling a Global Privacy Control (GPC) signal in your browser, or by contacting us directly.
- Right to Limit Use of Sensitive Personal Information: We collect payment information, which may qualify as sensitive personal information under CPRA. We use it only to process your transactions and do not use it for any unrelated secondary purpose.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your rights under the CCPA or CPRA.
All Users
- Request access to the personal information we hold about you
- Request correction of inaccurate data
- Opt out of marketing emails by using the unsubscribe link in any email we send
- Contact us with any questions about how your data is handled